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Want to make money on social media? How Upstate SC influencers do it on digital platforms View a timelapse of Instagrammer Sam Snook as she practices a halloween make-up look while talking to reporters. Sabrina Schaeffer, The Greenville News For many, the number of likes on an Instagram is more than a sign of popularity. It's a sign of financial success.  "Influencers" are walking, talking brands who capitalize on their online followings to earn money via business partnerships and advertising. There isn't a concrete way to define what or who an "influencer" is, but it's generally someone who generates income via social media, and has a large online audience.  And, influencers aren't limited by location. These Upstate internet influencers agreed to give the Greenville News an inside look at how they're growing their brands – and their bank accounts.  Samantha Snook: The Instagram Make-Up Artist Alter ego:@sn0ok Hometown: Anderson,